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Author: Shelley Gross

Who else gets hungry when they see that annoying message when asked if you want to accept or reject cookies? What does that message even mean? Cookies are small text files (not sure why they can't be called something non-food related) which are sent from the website you are visiting to your browser. Your browser then processes and stores this file. This information about your visit to the site is then remembered and sent back to the website from your device the next time you visit. As annoying as these may be,...

This one is easy. Wordpress! Of all the websites in the world, more than 40% are built using Wordpress. The other 50+ percent includes all the big names such as Wix, Shopify, Squarespace, Joomla etc as well as a multitude of lesser name platforms.   Why is Wordpress so popular? Wordpress is wonderful. Think of any functionality, and there is most likely a plugin available (over 54,000 free plugins fyi). Wordpress also allows for the use of ready made themes to save time and ultimately money. However, unlike some Content Management Systems (CMS), Wordpress...

It seriously was not that long ago when mobile phones were simply just phones. According to statista.com accounts for approximately half of web traffic worldwide. So, obviously it is important to make sure your website is responsive. That means resizing depending on whether the site is being viewed on a computer, laptop, tablet or phone. A free tool to view your site on different screen sizes is screenfly.org. One thing that it helps highlight is that your site will definitely not always look the same on different devices. An example is the...

A website conversion is any action that you want your customers to take. For websites that are B2B you may measure your website conversions on them filling in a contact form. Where as eCommerce sites would be not only adding products to the shopping cart, but progressing through to checkout and making the purchase.   How do can you track website conversions? Conversions can be measured in a number of ways. The most effective is using Google Analytics. You can determine how many visits to your site (and specific pages) as well as number...

Step One. The first step is realising that a website is an investment rather than an expense. Seriously, a wonderful website can help you build your business. Yes, it might be tough outlaying money especially if you are a start up with a limited budget. But try to think of your website as a shop front where customers can see who you are and what you offer.   Step Two. Once you have made the decision, you then need to look for web designer. Having a good relationship with your designer is so important...

I don't own this - saw it on Facebook and thought it was worth sharing.   THE UNFORTUNATE TRUTH OF OWNING AND RUNNING A BUSINESS Running a business is really hard. What they don’t tell you is that it can cause severe stress and anxiety, and drains you mentally to the point of depression in even the most laid back people. People will talk about you, compare you to others, use you, they will view you as a service and not a person anymore. Friends and family will expect discounts and people will value you and...

Does your Widget area look different to how it used to and you like the old format? If so, this is plugin that you will need to install. Classic Widget Plugin As always, you need to ensure you backup your site before doing any updates. Sometimes plugins can cause conflicts, so always check through your pages for any issues and if so, then you might need to get to used to the new Widget layout. Sorry!...

No, websites are not about to become old news. They are more important than ever. However, the .com in domain names is about to be ancient history. After more than 20 years of using .com.au domain names, they are about to be changed. This is what we refer to as .AU Direct domain names. For example, wonderfulwebsites.com.au will become wonderfulwebsites.au. We are all time poor and shorter domain names is just another way of being more efficient. They are already a thing in .US .UK .FR and .NZ. Get on board the direct...

Are you one of those people who perform well under pressure? Or do you prefer to be more organised? Either way, having the option to schedule blog posts and social media posts can be your best friend. We all have those times where we are simply more productive than other times. Utilise that energy and create your posts in bulk. You can then set a forward date (and time) for those posts to be published. This works for not only Wordpress blog posts but also in Facebook and Instagram. It means you...

Starting a business is a big deal. Sometimes the fear of failure is just too much. And talking to a client recently I was so surprised to hear them say that they are waiting for people to realise that they are a fraud. Of course they are not a fraud, they just have self doubt. And then when your confidence is high, there is often a curve ball that takes the wind out the sail. And if anyone doesn't believe in what you are confidence then find people who do believe in...