When I first started my business, I felt very alone. I came across flyingsolo.com.au and what would you know, there were thousands of people out there just like me...
Now that everyone (well of course not probably everyone) has email on their phone, why do you still need a form on your website when they could just email you directly? A form is great for both the sender and receiver. It eliminates the sender having to recall or retype your email address which sometimes leads to human error. The receiver is also guaranteed of receiving all of the information from required fields populated. The fields can be specific to the type of form used such as a general enquiry, quote...
Spending money on your business when you are just starting out can seem expensive. Especially when your income is minimal or even in the red. Try to think of expenditure as investment and equity instead, and focus on getting a return on your investments. State governments offer support in advice and mentoring. And don't forget there are plenty of Government grants to help you get your business off the ground. Click here for current Grants & Programs in Victoria. Click here for current Workshops & Mentoring in Victoria. And for those located...
Happy new year to all you wonderful people. Am not sure about you, but I am exhausted. The last couple of years have been quite intense to say the least. I'm not just referring to business but just in general. Never before have we had to be so in tune with what is happening both locally and internationally. Sometimes it was so hard to keep up with rule changes even for those making the rules. Now that the air has cleared a little, the exhaustion kicks in. I need a...
Internet Explorer is about to die. Yes, that sounds drastic but in reality from the 15th June 2022 anyone who tries to go to Internet Explorer will be redirected to Microsoft Edge. Internet Explorer was launched by Microsoft in 1995. It was the most popular browser but that was perhaps because it was added as default to all new computers. We are creatures of habit and everyone has their preference of browsers. While Internet Explorer has been the browser of choice, it has been phasing out of use for sometime...
Who else gets hungry when they see that annoying message when asked if you want to accept or reject cookies? What does that message even mean? Cookies are small text files (not sure why they can't be called something non-food related) which are sent from the website you are visiting to your browser. Your browser then processes and stores this file. This information about your visit to the site is then remembered and sent back to the website from your device the next time you visit. As annoying as these may be,...
This one is easy. Wordpress! Of all the websites in the world, more than 40% are built using Wordpress. The other 50+ percent includes all the big names such as Wix, Shopify, Squarespace, Joomla etc as well as a multitude of lesser name platforms. Why is Wordpress so popular? Wordpress is wonderful. Think of any functionality, and there is most likely a plugin available (over 54,000 free plugins fyi). Wordpress also allows for the use of ready made themes to save time and ultimately money. However, unlike some Content Management Systems (CMS), Wordpress...
It seriously was not that long ago when mobile phones were simply just phones. According to statista.com accounts for approximately half of web traffic worldwide. So, obviously it is important to make sure your website is responsive. That means resizing depending on whether the site is being viewed on a computer, laptop, tablet or phone. A free tool to view your site on different screen sizes is screenfly.org. One thing that it helps highlight is that your site will definitely not always look the same on different devices. An example is the...
A website conversion is any action that you want your customers to take. For websites that are B2B you may measure your website conversions on them filling in a contact form. Where as eCommerce sites would be not only adding products to the shopping cart, but progressing through to checkout and making the purchase. How do can you track website conversions? Conversions can be measured in a number of ways. The most effective is using Google Analytics. You can determine how many visits to your site (and specific pages) as well as number...
Step One. The first step is realising that a website is an investment rather than an expense. Seriously, a wonderful website can help you build your business. Yes, it might be tough outlaying money especially if you are a start up with a limited budget. But try to think of your website as a shop front where customers can see who you are and what you offer. Step Two. Once you have made the decision, you then need to look for web designer. Having a good relationship with your designer is so important...