As the cold grip of winter loosens, and nature bursts forth with new life, businesses also have the opportunity to rejuvenate and grow during the spring season. Spring brings a sense of renewal, making it an ideal time to reevaluate strategies, engage with customers, and infuse fresh energy into your operations. Here are a few key activities to consider for your business this spring:
1. Refresh Your Marketing Campaigns: Spring is all about new beginnings, making it the perfect time to revamp your marketing efforts. Consider launching seasonal campaigns that resonate...
This post is not anything to do with horses, so sorry if you are here under false pretenses. When talking about Dark I am referring to Dark mode. This is that option to have your screen black with light writing as opposed to a white or light grey screen with dark righting.
Dark Mode has gained popularity due to its sleek appearance and potential energy-saving benefits for certain devices. It provides users with an alternative color scheme, reducing eye strain and improving readability in low-light environments. Many popular platforms and apps...
Running a business can be all about having all your ducks in a row. Managing so many things at once can feel overwhelming at times and there is also the risk of missing something important.
At Wonderful Websites we landed on the perfect fit. Rukovoditel is a free Project Management Open Source Software Solution. It allows us to create Projects for each client and then assign tasks against those Projects.
Each task is then allocated to a staff member. There is the ability to comment on the task and create 'to do'...
Branding is so important - and first impressions count. Brand awareness is how people not only remember you, but also help with recall. Perhaps it is your business name that is memorable, or maybe your tagline. If not, it maybe the visual queues that are offered in a logo.
The brand needs to fit with the customer. Is your target audience professional business people? If so, then you need to make sure your branding is high end and professional. If your client base is perhaps more creative, then your logo...
Community is everything. Growing up in a small town has taught me all about connections and community. Whilst Geelong might not be considered a small town, the village feel is still there.
Helping local businesses is something that is so rewarding. As well as community groups and organisations who already give so much back to Geelong and surrounds.
Not only do we help local businesses by building websites and offering graphic design, we also work together with GravIT. They are a Geelong business that offers domain name registration, website hosting,...
Building a website can be quite straight forward. Sometimes it can all be done in a day!
The key to getting online quickly is having content ready. This might include:
- copy for your site such as your 'about' story, what services you offer, locations you service, contact details, etc.
- any images (note we can supply stock images if needed)
- logo (in vector file preferably) if you have one. No problems if not, we can do that for you too :)
- if you are having an online store,...
Thanksgiving is not something that is widely recognised or celebrated in Australia, but it can act as a prompt to stop and reflect. Business can be all consuming especially as we steam roll towards the end of the year.
When you stop to breath, take a moment to think of the things to be grateful for. Here are some things on my list:
Thank you to all my clients. Some of who have been a apart of the journey for over ten years
Thank you to those early clients who allowed me...
Newsletter Marketing is a great tool but there are a few things to consider.
Frequency
How often should you send a newsletter to your mailing list? It really depends on the nature of what you have to say. Is it valuable and important to the reader? Or is it just to give an update? We all get inundated with emails, so you need to conscious of not losing subscribers by cluttering up their inbox. But on the flip side, don't be a stranger now.
Content
Keep the content relevant and to the...
Today is the first day of Spring, so perfect timing to do a clean up. Head into the backend of your website and make sure everything is neat and tidy. This means updating* Wordpress, updating your theme and updating plugins. And while you are there, perhaps assess if there are some plugins that you no longer even need installed on your site.
Not only does it feel good to update everything, it also helps with minimising the risk of your site being compromised or have issues.
Once that is all...
When I first started my business, I felt very alone. I came across flyingsolo.com.au and what would you know, there were thousands of people out there just like me...
