30 Jun The One AI Prompt You Need To Know
EOFY mood: receipts everywhere, motivation nowhere.
It’s End of Financial Year time again. Every small business owner in Australia is currently buried in invoices, chasing missing receipts and wondering how June snuck up on them again.
But here’s the thing about the end of financial year. Once the dust settles and the new financial year kicks off, there’s a wonderful opportunity to reset — and one of the best resets you can make right now is getting clear on how you’re going to show up online for the next 12 months.
That’s where AI comes in. And more specifically, that’s where knowing how to talk to AI makes all the difference.
Why Most People Get Terrible Results From AI
AI tools like ChatGPT, Claude, Gemini and Microsoft Copilot are genuinely powerful. But most small business owners sit down, type something like “write me a Facebook post about my business” and get something so generic it could belong to literally anyone.
It doesn’t sound like you. It doesn’t speak to your customers. And it definitely doesn’t feel worth the effort of editing.
The problem isn’t the AI. The problem is the brief.
AI doesn’t know your business, your customers, your tone of voice or your goals — unless you tell it. And most people skip that step entirely.
The good news? There’s one prompt that fixes this immediately.
The One AI Prompt You Should Use Every Single Time
Before you ask AI to write anything for your business, paste this into your AI tool first:
“I need you to act as a specialist content writer for my business.
Business name: [YOUR BUSINESS NAME]
Industry: [e.g. bookkeeping, photography, landscaping, coaching]
Location: [SUBURB / CITY / REGION]
Services or products: [LIST YOUR 3–5 KEY OFFERINGS]
Target customers: [e.g. female business owners aged 30–55 in Melbourne]
Brand voice: [e.g. warm and approachable but knowledgeable — like a trusted friend]
Our biggest point of difference: [WHAT MAKES YOU BETTER OR DIFFERENT]
3 words our customers use to describe us: [e.g. reliable, creative, personal]
Hold this information for every response you give me in this session. Before writing anything, confirm you have understood my business profile.”
Fill in the brackets with your own details, paste it in, and watch how differently AI responds to everything you ask after that.
Suddenly the content it writes actually sounds like you. It references your location, speaks to your customers and reflects your brand personality. That’s not magic — it’s just giving AI the brief it needs to do its job properly.
Why This Works (And Why Most People Don’t Do It)
Think of AI like a new team member who’s incredibly capable but knows nothing about your business yet. If you walk up to them and say “write something for our socials” without any context, you’ll get something generic and flat.
But if you sit down with them, explain who you are, who your customers are and what you’re trying to achieve — suddenly they can do wonderful things.
That briefing prompt above is your onboarding document for AI. It takes two minutes to fill in once, and you use it every single time you start a new AI session. It makes every other prompt you use dramatically more effective.
The New Financial Year Is the Perfect Time to Sort This Out
Here’s why EOFY is actually a wonderful moment to start using AI properly for your content:
You’re already in planning mode. You’re reviewing what worked, what didn’t and what you want next year to look like. Adding “get my AI content system sorted” to that list makes total sense.
The winter content drought is coming. July and August are notoriously quiet for many businesses — but they’re also when your competitors go quiet online too. If you head into the new financial year with a clear content system, you can show up consistently while everyone else is scrambling.
Content compounds over time. Blog posts, social media presence and email newsletters don’t deliver results overnight — but they build steadily. Starting now means you’ll see the results by the middle of next financial year.
Want 17 More Prompts Just Like That One?
The prompt above is just one of 18 expert prompts inside the AI Prompt Pack for Small Business — built specifically for Australian small businesses, organisations and community groups.
Wonderful Websites has spent 15 years helping Australian businesses figure out what actually works online. We’ve now done the same deep dive into AI — so you get prompts that genuinely work, not generic guesses.
Here’s what’s inside:
Blog Content (6 prompts)
From the customer problem post that ranks on Google, to a full blog repurposing chain that turns one post into a month of content across every channel.
Social Media (7 prompts)
Platform-specific prompts for Facebook, Instagram and LinkedIn — a monthly content strategy brief, high-performing post formats, the Instagram caption suite, LinkedIn thought leadership, and a social proof system for turning your best reviews into content.
Newsletter & Email (5 prompts)
A monthly nurture newsletter, a 3-part welcome email sequence, a re-engagement campaign, a promotional email that converts, and a full 12-month editorial content plan.
Every prompt includes a Why it works explanation and a Pro Tip that shows you how to push the output even further.
It works with ChatGPT, Claude, Gemini and Microsoft Copilot — no AI experience needed.
A Wonderful EOFY Investment in Your Business
The AI Prompt Pack for Small Business is just $19 — an instant digital download you’ll come back to again and again.
Less than the cost of a single boosted post. And content you can use every single month.
Get the AI Prompt Pack for $19 →
If you’ve got questions about how to use it or what AI tool to start with, just reply to this post or send us a message — we’re always happy to help.
Here’s to a wonderful new financial year.
Shelley
Wonderful Websites
wonderfulwebsites.com.au
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