There are some simple things you can do to make sure your blog is appealing.
1. Know Your Audience
Even if you might like a certain blog because it is humorous, don’t try to copy if you have a professional business. Keep it relevant to what your day to day operations are.
2. Consider Yourself An Expert
It is amazing how much knowledge you have that others may be interested to know. Perhaps it is something that your came across and worked out a solution. No point others having to re-invent the wheel.
“The guy who invented the first wheel was an idiot. The guy who invented the other three, he was a genius.”
3. Keep It Simple
Imagine you are talking to someone that is brand new to your industry. Start with the basics.
4. Set Out A Plan
Sit down and brainstorm a few post ideas or ask your subscribers and followers what topics they would like covered. Schedule your posts if you have to. That way you will always have something to regularly write about.
5. Use Lists
Numbered lists or bullet points are much easier to read. To help with search engine optimisation, use headings throughout your post.
6. Follow Up On Comments
If you receive comments about your posts (that aren’t spam!) make sure you respond and keep the reader engaged.
7. Offer The Reader Something
Make sure there is a call to action; A reason for the reader to come back again!
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With the recent passing of Neil Armstrong, I found I was impacted more that I could have imagined. I do have a science background, but am not that passionate about space exploration. It is more about his inspiring story to take a chance even though there was much uncertainty with the first trip to the moon. There was only a 50% chance of them landing and returning safely, yet he still took the chance.
In business we are often faced with many challenges. Sometimes there are decisions that we have to make that we may mull over for some time. Neil Armstrong was chosen on the first mission to the moon as he had the great ability to make decisions under pressure. As business owners, this is something that we all have to deal with.
There have in fact been a total of 24 men to fly to the moon. It seems that once a goal is reached, that subsequent times the goal is not recognised. I think that it is good to look back at your first goals, and still take credit that they are being achieved. Even if there are now part of your everyday business.
In my business, my husband provides support in every way. He has a great business background, so can impart knowledge and help me make decisions. Buzz Aldrin was there supporting Neil Armstrong on that mission. According to different NASA accounts, he had originally been proposed as the first to step onto the Moon’s surface, but due to the physical positioning of the astronauts inside the compact lunar landing module, it was easier for the commander, Neil Armstrong, to be the first to exit the spacecraft. He is the understated part of this mission, but like my husband, was integral to the success of the mission.
Some may not be aware that there was actually a third person on Apollo 11. Michael Collins piloted the spaceship while Neil and Buzz bounced on the moon for more than two hours. Think of Michael as those other people in your life that keep your business going. People like your clients, customers and collegues; your employees and conctractors; your friends; and your family. Without them, you would not be capable of doing what you do. And like Michael Collins, they too should be recognised and rewarded for helping you reach your goals.
Here are some people that I would like to recognise in my business…