There are some simple things you can do to make sure your blog is appealing.
1. Know Your Audience
Even if you might like a certain blog because it is humorous, don’t try to copy if you have a professional business. Keep it relevant to what your day to day operations are.
2. Consider Yourself An Expert
It is amazing how much knowledge you have that others may be interested to know. Perhaps it is something that your came across and worked out a solution. No point others having to re-invent the wheel.
“The guy who invented the first wheel was an idiot. The guy who invented the other three, he was a genius.”
3. Keep It Simple
Imagine you are talking to someone that is brand new to your industry. Start with the basics.
4. Set Out A Plan
Sit down and brainstorm a few post ideas or ask your subscribers and followers what topics they would like covered. Schedule your posts if you have to. That way you will always have something to regularly write about.
5. Use Lists
Numbered lists or bullet points are much easier to read. To help with search engine optimisation, use headings throughout your post.
6. Follow Up On Comments
If you receive comments about your posts (that aren’t spam!) make sure you respond and keep the reader engaged.
7. Offer The Reader Something
Make sure there is a call to action; A reason for the reader to come back again!
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