Seven Tips For Writing Great Blog Posts

There are some simple things you can do to make sure your blog is appealing.

1. Know Your Audience

Even if you might like a certain blog because it is humorous, don’t try to copy if you have a professional business. Keep it relevant to what your day to day operations are.

2. Consider Yourself An Expert

It is amazing how much knowledge you have that others may be interested to know. Perhaps it is something that your came across and worked out a solution. No point others having to re-invent the wheel.
“The guy who invented the first wheel was an idiot. The guy who invented the other three, he was a genius.”
Sid Caesar

3. Keep It Simple

Imagine you are talking to someone that is brand new to your industry. Start with the basics.

4. Set Out A Plan

Sit down and brainstorm a few post ideas or ask your subscribers and followers what topics they would like covered. Schedule your posts if you have to. That way you will always have something to regularly write about.

5. Use Lists

Numbered lists or bullet points are much easier to read. To help with search engine optimisation, use headings throughout your post.

6. Follow Up On Comments

If you receive comments about your posts (that aren’t spam!) make sure you respond and keep the reader engaged.

7. Offer The Reader Something

Make sure there is a call to action; A reason for the reader to come back again!

Shelley Gross

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2 Great Bloggers

I am always looking at other websites and blogs with a purpose of keeping up to date with new trends and what’s happening in the online world. I love to share some of this knowledge with my clients by producing high quality work at all times.

There are a couple of blogs (a part from my own of course!) that I constantly return to, as they not only provide a wealth of information, but are extremely well written. They are both relevant and entertaining and I suggest that your visit their site for a quick read, and perhaps subscribe to their newsletter to keep informed.


Six Things To Think Of When Updating Your Website

Is your website in need of an update. As your business grows and changes, it can be tempting to give it a total overhaul. The temptation to update my own site is high, especially as I am always learning new ideas and improved functionality. But there are certain things that you should first consider.

1. Good Analytics May be Affected

This will be the case if you are adding and removing pages on your site. For example, if you had a page called and now changed the title of your page so that is Google will see it as a new page. Even if the actual content remains the same.

2. Ensure Your Permalinks Are Maintained

As above, when you change the titles of your web pages, this affects not only Google Analytics, but also any links within your site. It is possible to change the actual name of your page, but keep the permalink the same. For example, you could have the page named About Us, but have the permalink as Contact us for further information.

3. Will It Enhance Usability

Is it just visual changes that you are hoping for. Things such as images/logos/backgrounds can easily be amended. It is amazing what can be achieved in a matter of minutes. These changes shouldn’t have a major impact on your site – other than making it more visually appealling!

4. Be Aware Of Any Links On Other Sites

Your website may be referenced on other websites. Make sure you are aware of any of these links, and notify the web administrator of any changes to your site.

5. Browser Compatibility Needs To Be Checked

Once your site is updated, make sure it is tested across all browsers. Unfortunately they don’t all respond the same and what might look and work well on one Browser may not be supported on another!

6. Ensure Down Time Is Minimised

Finally, when updating your website, try to minimise the time that your site is offline. You can either:

  • Build your updated site on a hidden folder and migrate across once it is completed, or
  • Add an ‘Under Construction’ page while you make your changes.

Good luck,
Shelley Gross

How Often Should I Do A Newsletter & What's The Best Program

Email marketing is an excellent way to keep in touch with your customers and clients (both prospective and current). However, there is a fine line with providing too much information or too frequently. This inundation may cause your subscribers to un-subscribe. After all, we are all busy.


But where to start, as there are many options. Here are three free options:

1. Mail Chimp

This is the one that I use, as I find it easy to navigate. I also provides great reporting techniques for analysing the number of opens, who clicked on what link and you are notified if anyone subscribes or un-subscribes. Mail Chimp also have a cute option for messages using quirky humour – which I love by the way!

Visit site 

2. SendEmails

SendEmails™ claim that they are the world’s fastest newsletter software. It provides similar options to Mail Chimp, whilst having a more professional image.

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3. Comm100 Newsletter

This newsletter software has some great functionality, but does require you to know a little HTML code. Some great professional marketing campaigns can be generated using Comm100 Newsletter.

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One of the great things about these and other options is that you can get started for free. The catch is that their logo will be displayed at the bottom of your email each time you send a newsletter. However, there is the possibility of upgrading your account so that you can remove any branding and replace it with your own.

There are many templates offered, which makes the job of designing easier. Alternatively you can start building your campaign from scratch.


So now that you have chosen your software, how often should you be emailing customers. The basic rule of thumb is to only email when you have some of value to say. Let’s say you set yourself a target of emailing once a month. The dreaded first day of the month rolls around, and you feel you have nothing to say! This can be avoided by not setting the goal in the first place, or steering away from naming your newsletter a monthly occurrence. For example, instead of saying July Newsletter you could instead add the title as something to entice them. For example Important Information Regarding Your Next Tax Return or New Season Launch.

In order to space out your email campaigns, you could set yourself a schedule. List some key events throughout the year, and email around these. For example, if you had a release of new stock early in the year or a sale, you could send out a campaign notifying customers.

If you write a blog, you could email regularly with a short summary of your recent posts. Add a couple of sentences from each, with a link to your blog. This will also help with your search engine rankings as it is directing traffic to your site.

Good luck,
Shelley Gross