New Project - NH Consulting

This website is pure demonstration of working in a virtual world. While I never had the pleasure of actually meeting Nerea at NH Consulting, we managed to communicate via phone and email throughout this project. There is a lot of content, but the site is broken up nicely with images which helps to soften the appearance.

This project also included the design of the logo.

NH Consulting

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ATO Changes To Digital Products

From 1st July 2017, there have been changes made by the Australian Tax Office relating to all digital goods and services. This includes website design and development, hosting and domain name registration. Clients who are not registered for GST will be charged GST on these goods and services. For more information, refer to the ATO website.

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Good News For Small Businesses

The federal government’s $20,000 instant asset tax write-off scheme has been extended for the 2017/2018 financial year. As a small business owner myself, I know how it is hard, especially as a startup business where more money initially goes out rather than comes in. It is nice to know that someone out there is looking out for us.

“Small business can be assured that they’ll continue to have our support,” Scott Morrison – the Treasurer said.

In regards to whether you can claim your website as an expense, some parts are considered as capital expenditure (computer equipment, hosting, online shopping carts and programs that are regarded as giving you ongoing benefits), which could be considered for the scheme. Of course it is best to discuss your options with your accountant and to clarify what could be claimed before you start spending.

Even if you aren’t eligible, I always like to think of a website as an asset rather than an expense anyway!

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New Years Resolution

Happy New Year peeps. This year, I promise to write more posts…starting now!

Do you have a resolution for this financial year? The emphasis always seems to be on setting personal goals on January 1. Time to set some goals for this year.

When working with clients, I do get asked the same questions along the way, so that might be a good start on what I can write about. But if you would like to know anything specific about online marketing, please don’t hesitate to let me know.

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International Women's Day

Happy International Women’s Day everyone. I am all about equality, which is why I don’t really like to celebrate International Women’s Day. Although I am proud to be a woman in business, I don’t like to be recognised for being a woman. Running a business is tough for anyone, regardless of their gender. Let’s not worry about who we are and just get down to business.

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Year in Review

Well, how time flies. Not much action on my blog, but certainly plenty of wonderful action. Here are out latest statistics:

Web Design & Development – 130+ sites
Graphic Design – 30+ logos
Social Media Management – 10 business pages
Award Submission – 1 which resulted in a Victorian Silver Award for RACV Tourism in Food Excellence

We love what we do. Most websites are built using WordPress which is a great platform that offers plenty of flexibility. When building a site, we add a ‘coming soon’ page so that all the excitement happens behind the scenes. The client is given the opportunity to comment along the way and then the site is launched TO THE WORLD!

Our personal service allows us to build a relationship with the client, which is especially important when someone is starting a new venture. On completion we offer custom written instructions for updating their WordPress site, and offer technical assistance where required.

Here are a few of our latest projects:

www.splintered.com.au – logo and website
www.rustichyde.com.au – website rebuild
www.drrussellmottramchiro.com.au – website rebuild
www.thesportsproject.com.au – website

Web Design Trends

New year, new you. Or new website at least?!

We have discovered what the trends in web design will be this year. You may have noticed that full screen is being used more often than the older ‘boxed’ format. These wide screen sites have the added bonus of being fully responsive, so automatically realign when viewed on smart phones and tablets. Wonderful!

There are also some trends on the use of photography on websites. And these can be broken into 4 groups:

1. Perspective

These types of photographs are putting you into the drivers seat, so you can view the site from your own perspective. With the popularity of GoPro’s everyone wants to be in the action.

Go-Pro images1 shutterstock_106892996-1000pxThere is also the common selfie – so common that Google predicts that there are 93 million selfies taken per DAY!

2. Colour Trends

photodune-714913-winter-scene-with-spectrum-light-bokeh-in-grass-l-900px photodune-5636213-couple-l old projector showing film iStock_000025412524XLargeMonochrome: paintings, drawings, design, or photographs in one color or shades of one colour. This is not necessarily meaning black and white photos, but choosing photos that are in the same colour spectrum. Some websites for purchasing stock images allow you to choose photos with a specific colour. This is great for ensuring the photos are going to match well with pre-existing branding such as logos.

These images fit well together, and would work nicely in a rotating slideshow.

3. Rectangle v Square

As we move towards wide screen sites, the trend is moving towards more rectangular images. Think of a business envelope size. Here are some examples of the old style versus the new style.
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Mix & Match

A photo tells a thousand words, but they can sometimes be misinterpreted. Or some key points need to identified. Overlaying text on images is very powerful and becoming even more popular in 2015.

shutterstock_47808574-boxed istock_generic_192720-calendarOut of focus areas are often used for text areas, or it is great to use semi-transparent boxes to highlight text while not completely blocking out the image.

These trends are all focused on using great images. They can make a stock standard website truly ‘wonderful’.