Community is everything. Growing up in a small town has taught me all about connections and community. Whilst Geelong might not be considered a small town, the village feel is still there.
Helping local businesses is something that is so rewarding. As well as community groups and organisations who already give so much back to Geelong and surrounds.
Not only do we help local businesses by building websites and offering graphic design, we also work together with GravIT. They are a Geelong business that offers domain name registration, website hosting,...
Building a website can be quite straight forward. Sometimes it can all be done in a day!
The key to getting online quickly is having content ready. This might include:
- copy for your site such as your 'about' story, what services you offer, locations you service, contact details, etc.
- any images (note we can supply stock images if needed)
- logo (in vector file preferably) if you have one. No problems if not, we can do that for you too :)
- if you are having an online store,...
Thanksgiving is not something that is widely recognised or celebrated in Australia, but it can act as a prompt to stop and reflect. Business can be all consuming especially as we steam roll towards the end of the year.
When you stop to breath, take a moment to think of the things to be grateful for. Here are some things on my list:
Thank you to all my clients. Some of who have been a apart of the journey for over ten years
Thank you to those early clients who allowed me...
Newsletter Marketing is a great tool but there are a few things to consider.
Frequency
How often should you send a newsletter to your mailing list? It really depends on the nature of what you have to say. Is it valuable and important to the reader? Or is it just to give an update? We all get inundated with emails, so you need to conscious of not losing subscribers by cluttering up their inbox. But on the flip side, don't be a stranger now.
Content
Keep the content relevant and to the...
Today is the first day of Spring, so perfect timing to do a clean up. Head into the backend of your website and make sure everything is neat and tidy. This means updating* Wordpress, updating your theme and updating plugins. And while you are there, perhaps assess if there are some plugins that you no longer even need installed on your site.
Not only does it feel good to update everything, it also helps with minimising the risk of your site being compromised or have issues.
Once that is all...
When I first started my business, I felt very alone. I came across flyingsolo.com.au and what would you know, there were thousands of people out there just like me...
Now that everyone (well of course not probably everyone) has email on their phone, why do you still need a form on your website when they could just email you directly?
A form is great for both the sender and receiver. It eliminates the sender having to recall or retype your email address which sometimes leads to human error. The receiver is also guaranteed of receiving all of the information from required fields populated. The fields can be specific to the type of form used such as a general enquiry, quote...
Spending money on your business when you are just starting out can seem expensive. Especially when your income is minimal or even in the red. Try to think of expenditure as investment and equity instead, and focus on getting a return on your investments.
State governments offer support in advice and mentoring. And don't forget there are plenty of Government grants to help you get your business off the ground.
Click here for current Grants & Programs in Victoria.
Click here for current Workshops & Mentoring in Victoria.
And for those located...
Happy new year to all you wonderful people. Am not sure about you, but I am exhausted.
The last couple of years have been quite intense to say the least.
I'm not just referring to business but just in general. Never before have we had to be so in tune with what is happening both locally and internationally. Sometimes it was so hard to keep up with rule changes even for those making the rules.
Now that the air has cleared a little, the exhaustion kicks in. I need a...
Internet Explorer is about to die. Yes, that sounds drastic but in reality from the 15th June 2022 anyone who tries to go to Internet Explorer will be redirected to Microsoft Edge.
Internet Explorer was launched by Microsoft in 1995. It was the most popular browser but that was perhaps because it was added as default to all new computers.
We are creatures of habit and everyone has their preference of browsers. While Internet Explorer has been the browser of choice, it has been phasing out of use for sometime...
