Author Archives: Shelley Gross

New Project - NH Consulting

This website is pure demonstration of working in a virtual world. While I never had the pleasure of actually meeting Nerea at NH Consulting, we managed to communicate via phone and email throughout this project. There is a lot of content, but the site is broken up nicely with images which helps to soften the appearance.

This project also included the design of the logo.

NH Consulting

alifesimplylived (1)mission

ATO Changes To Digital Products

From 1st July 2017, there have been changes made by the Australian Tax Office relating to all digital goods and services. This includes website design and development, hosting and domain name registration. Clients who are not registered for GST will be charged GST on these goods and services. For more information, refer to the ATO website.

Young Woman On The Telephone And Computer

Good News For Small Businesses

The federal government’s $20,000 instant asset tax write-off scheme has been extended for the 2017/2018 financial year. As a small business owner myself, I know how it is hard, especially as a startup business where more money initially goes out rather than comes in. It is nice to know that someone out there is looking out for us.

“Small business can be assured that they’ll continue to have our support,” Scott Morrison – the Treasurer said.

In regards to whether you can claim your website as an expense, some parts are considered as capital expenditure (computer equipment, hosting, online shopping carts and programs that are regarded as giving you ongoing benefits), which could be considered for the scheme. Of course it is best to discuss your options with your accountant and to clarify what could be claimed before you start spending.

Even if you aren’t eligible, I always like to think of a website as an asset rather than an expense anyway!

Keyboard Shortcuts

Well, isn’t it fun to learn new tricks. I just learnt one, and I thought I would share it with you. It only applies to those who are pedantic like me when it comes to formatting. One thing that I don’t like is too much space between lines of texts.

See how there is a bit gap here.

How annoying to have so much space.

So much scrolling.

But if you wanted to keep the lines nice and tight, you simply hold Shift and Enter at the same time. This will remove the line break.
Ta da!


New Years Resolution

Happy New Year peeps. This year, I promise to write more posts…starting now!

Do you have a resolution for this financial year? The emphasis always seems to be on setting personal goals on January 1. Time to set some goals for this year.

When working with clients, I do get asked the same questions along the way, so that might be a good start on what I can write about. But if you would like to know anything specific about online marketing, please don’t hesitate to let me know.


International Women's Day

Happy International Women’s Day everyone. I am all about equality, which is why I don’t really like to celebrate International Women’s Day. Although I am proud to be a woman in business, I don’t like to be recognised for being a woman. Running a business is tough for anyone, regardless of their gender. Let’s not worry about who we are and just get down to business.


Year in Review

Well, how time flies. Not much action on my blog, but certainly plenty of wonderful action. Here are out latest statistics:

Web Design & Development – 130+ sites
Graphic Design – 30+ logos
Social Media Management – 10 business pages
Award Submission – 1 which resulted in a Victorian Silver Award for RACV Tourism in Food Excellence

We love what we do. Most websites are built using WordPress which is a great platform that offers plenty of flexibility. When building a site, we add a ‘coming soon’ page so that all the excitement happens behind the scenes. The client is given the opportunity to comment along the way and then the site is launched TO THE WORLD!

Our personal service allows us to build a relationship with the client, which is especially important when someone is starting a new venture. On completion we offer custom written instructions for updating their WordPress site, and offer technical assistance where required.

Here are a few of our latest projects: – logo and website – website rebuild – website rebuild – website