We have all heard the saying that ‘a picture tells a thousand words’. This is true as especially for those learners that like to see things visually compared to kinesthetic and auditory. Use of video on websites, is one of the fastest ways to convert to sales or further enquiry.
A report in January 2013 by Econsultancy explored the correlation between savvy online marketing video and retail sales. They found that the shoe retailer Zappo’s increased their online sales between 6 and 30 percent after adding video footage.
Your video should be no longer than around 3 minutes, and must offer a call to action. Make sure you give your potential customers a message about what you offer. The content should be relevant and up to date.
We offer video creation, and perhaps this is something that you can look at for your business. Feel free to get in contact with us for an obligation free quote.