New year, new you. Or new website at least?!
We have discovered what the trends in web design will be this year. You may have noticed that full screen is being used more often than the older ‘boxed’ format. These wide screen sites have the added bonus of being fully responsive, so automatically realign when viewed on smart phones and tablets. Wonderful!
There are also some trends on the use of photography on websites. And these can be broken into 4 groups:
These types of photographs are putting you into the drivers seat, so you can view the site from your own perspective. With the popularity of GoPro’s everyone wants to be in the action.
2. Colour Trends
Monochrome: paintings, drawings, design, or photographs in one color or shades of one colour. This is not necessarily meaning black and white photos, but choosing photos that are in the same colour spectrum. Some websites for purchasing stock images allow you to choose photos with a specific colour. This is great for ensuring the photos are going to match well with pre-existing branding such as logos.
These images fit well together, and would work nicely in a rotating slideshow.
3. Rectangle v Square
As we move towards wide screen sites, the trend is moving towards more rectangular images. Think of a business envelope size. Here are some examples of the old style versus the new style.
Mix & Match
A photo tells a thousand words, but they can sometimes be misinterpreted. Or some key points need to identified. Overlaying text on images is very powerful and becoming even more popular in 2015.
These trends are all focused on using great images. They can make a stock standard website truly ‘wonderful’.