Is your website in need of an update. As your business grows and changes, it can be tempting to give it a total overhaulThe temptation to update my own site is high, especially as I am always learning new ideas and improved functionality. But there are certain things that you should first consider.
1. Good Analytics May be Affected
This will be the case if you are adding and removing pages on your site. For example, if you had a page called yourdomain.com.au/about and now changed the title of your page so that is yourdomain.com.au/about-us Google will see it as a new page. Even if the actual content remains the same.
2. Ensure Your Permalinks Are Maintained
As above, when you change the titles of your web pages, this affects not only Google Analytics, but also any links within your site. It is possible to change the actual name of your page, but keep the permalink the same. For example, you could have the page named About Us, but have the permalink as yourdomain.com.au/about Contact us for further information.
3. Will It Enhance Usability
Is it just visual changes that you are hoping for. Things such as images/logos/backgrounds can easily be amended. It is amazing what can be achieved in a matter of minutes. These changes shouldn’t have a major impact on your site – other than making it more visually appealling!
4. Be Aware Of Any Links On Other Sites
Your website may be referenced on other websites. Make sure you are aware of any of these links, and notify the web administrator of any changes to your site.
5. Browser Compatibility Needs To Be Checked
Once your site is updated, make sure it is tested across all browsers. Unfortunately they don’t all respond the same and what might look and work well on one Browser may not be supported on another!
6. Ensure Down Time Is Minimised
Finally, when updating your website, try to minimise the time that your site is offline. You can either:
- Build your updated site on a hidden folder and migrate across once it is completed, or
- Add an ‘Under Construction’ page while you make your changes.