3 Awesome DIY Infographic Platforms - Guest Post

In order to beat the competition today, you need to have an eye-catching infographic on your website – or at least on a blog post every now and then. You need something that will stand out and bring the customers in. If you are thinking you don’t have the creativity to design one yourself, check out these online tools that will guide you through the process.
They are listed in order of the best companies first, and no Photoshop or web software required, so you got this….

Visual.ly

Visual.ly helps you to drive traffic to your website by creating infographics. To begin you will search the infographic library until you find something that is appealing. After that, you can customize it to fit your idea. Visual.ly will help you to choose a topic if you do not already have one. This company also checks to make sure you have the proper facts in your infographic. Once you have created your infographic, you can also have Visual.ly present it to its followers and customers. This is a great step to take in being noticed. This company offers plenty of tools and many extras, which is why I believe it is the best infographic company out there.

Piktochart

Piktochart allows its users to create infographics that are not only eye pleasing to potential customers, but they can also be SEO friendly and interactive. This company allows you the ability to add hyperlinks and tabs into your infographic. Piktochart offers over 100 themes that you can choose from, as well as a wide variety of colored fonts and backgrounds. Everything is hosting in the Cloud, so you don’t’ have to worry about saving all of your data on to your computer.

Infogr.am

Infogr.am. This is another company that allows you the opportunity to create your own infographics using an illustrator that is cloud-based. In order to be an Infogr.am user, you do not need to have any type of programming skills. It keeps all of your creations in the Cloud. It also offers a drag-and-drop interface. Once you create an infographic, you can share it by embedding it into a page, sending others a link or you can also send just send the image. Additionally, Infogr.am also allows you to import data from Excel and .CSV files.

Author – Jeremy Page

blogging on eCommerce

Why Blog on an eCommerce Site - Guest Post

Photo Credit: kronikmedia.co.uk

Why the Blog Is an Essential Part of E-Commerce Sites

In recent times we’ve seen an increase in the number of ecommerce websites featuring blogs – why is this? To start with, search engines love blogs because they’re a source of original content that contribute to websites that rank highly – but are there any other reasons bar ranking higher on Google to feature blogs on your ecommerce website?

Establish your brand as an authority on a subject (product)

Brands and ecommerce websites seen as sector leaders are taken more seriously and their products more trusted. Everyone wants to come across as an authority in their sector, and using a blog as a means to share knowledge and news on the latest developments is an excellent way of establishing your brand as an authority in your sector.
Maintain the attention of visitors (potential customers) on your ecommerce website – It’s common knowledge that the longer a visitor spends on an ecommerce website the greater the chances of them buying something. Give visitors something that holds their attention in the form of interesting content like a well written blog, and they won’t feel the need to look anywhere else.

Build internal links to further promote your products

This follows on from the last point in that the longer they spend on your website the greater the chances of them buying your products. Include internal links in your blogs that link to your products – this further helps to maintain their attention whilst directing them to the products you’re showcasing.

Reach your targeted audience

The goal of any ecommerce website regarding digital marketing techniques like SEO (discussed below) is to drive traffic to their website. Blogs better enable ecommerce websites to use long-tailed key-phrases that target key audiences because they can write blogs containing these key-phrases and better drive targeted traffic to the website.

Optimising blogs for search engines

As discussed above with the point made about attaining your target audience through the use of long-tailed key-phrases, blogs present some excellent opportunities for those who’d like to reach their target audience, but there’s so much more that can be achieved by optimising your blogs for SEO (Search Engine Optimisation).
Blogs are already search engine friendly, but ecommerce website owners can further optimise their blogs by implementing frameworks, plug-ins and themes optimised for search engines, or provide search engine optimisation capabilities that weren’t originally available in the core blog platform. With regard to WordPress, easily the most popular blogging platforms currently in use today, Genesis and Thesis are two examples of frameworks that have such capabilities.

If you haven’t taken a look already, check out www.google.com/blogsearch for a better idea of the capabilities of blogs as they relate to ecommerce websites and search engines. This is an excellent additional benefit to blogging, because you not only get added visibility in the Google blog search, but quite often blog search results make their way into Google’s universal search and that’s how traffic is really driven to your ecommerce website.

When you’re having your ecommerce website created or optimised by an ecommerce minded provider of website design, discuss blogging platforms and search engine optimisation with them to gain insights into what they think about blogging and SEO and how they impact upon ecommerce websites. Although WordPress is the most popular blogging platform at the moment, there are some other popular blogging platforms that are also – like WordPress – open source. There’s an excellent benefit to using open source platforms like b2evolution over WordPress, and that’s because as they’re not so frequently targeted by hackers, you won’t have to worry about keeping on top of the latest security fixes and updates.

Author Bio:

Emma Weigall writes for Mintleaf, a company that provides services such as website design, web development, website consultancy, and search engine marketing to businesses in Sydney and Melbourne.