Business in Geelong

Geelong can’t seem to take a trick lately , with Target now announcing over 200 staff will be losing their jobs. This is only a matter of a couple of weeks after Ford made a similar announcement while Shell and Alcoa are also indicating job losses. Things don’t look good for the people of Geelong. Not only are the people that lose their jobs affected, but there is a wider snowball effect too.

As a web developer who spends a lot of time with businesses in Geelong and surrounding areas, I find that the resilience of people is great. When one door closes, another door opens. There appears to have been an increase in businesses in Geelong, and often these are small start up businesses operated out of home. People are great at diversifying, and the old Australian attitude of ‘having a go’.

Keith Fagg, the Geelong Mayor, was on the ABC news last night saying that Geelong economy is diverse and that there is a strong medium to small business sector. He then goes on to say that SME in Geelong is very active and entrepreneurial. So true Keith.

Starting a business in Geelong, or anywhere for that matter, can be done on a small budget. A custom built website, for example, could cost you as low as under $1,000. A great start to promoting your business or services online. Of course there is social media that offers marketing for FREE – a great tool for tapping into your social networks and using word of mouth.

Being in business also allows you to grow. You may start with a small customer base from your home office, but as your business builds, you may look at opening a store or office in Geelong. Promoting your business with a professional looking logo and branding is very important. It is worth doing it right first up, even if your cash flow is initially slow. Shop around for quotes, as the price and quality for a logo can vary.

Once you have your website, logo, social media accounts and any print media, you are all set. There are some great resources offered, such as free webinars, by the City of Greater Geelong and other enterprises. Another option is to find a someone who is currently in business in Geelong to ask for some advice about operating a business – it just might be for you.

Wonderful Women

I recently celebrated a milestone birthday. Unfortunately it wasn’t my 21′st or my 30th, but the next big one. I remember a bumper sticker I saw when I was a kid that said “40 isn’t old – if you are a tree”. I really was dreading turning 40. Isn’t 40 too old to be an entrepreneur? Perhaps my children are interested in pursuing my business ideas instead. But then my birthday came and went, and I realised that I still have a lot to offer. I feel like I am only just getting started, and there is no stopping me. Decisions can be made, with enough time to regroup if it turns out to be the wrong decision.

Valentina Tereshkova – 50th anniversary of the first woman in space

There is one woman that I would like to mention that has shown that the sky is the limit. That is Valentina Tereshkova – the first woman in space. This week marks the 50th anniversay for the first woman from Russia to be sent to space on the 16th June 1963 (the USA didn’t send a woman to space until 20 years later). Valentina was a former textile factory worker and was chosen partly because she was an experienced and enthusiastic parachutist.

Valentina spent a total of three days in space which was more than the combined total of all men that were previously sent to space.

Not only did she spend a long time isolated and a long way from home, she had some dramas to deal with. The space shuttle was launched at a dangerous angle, and there were high winds.

Then there was the landing to also consider – The process back in 1963 for landing was to eject and land via parachute, while the shuttle explodes on impact. A daunting prospect to be facing during the whole event.

Suddenly those decisions I make in business don’t seem all that scary.