Facebook Fatigue

According to the Herald Sun  around 400,000 Facebook users in Australia have drifted away since December 2012. The initial interest has declined, and people are tending to shy away from it. It is hard to predict whether this trend will continue, and whether Facebook will respond in anyway to try to entice users to stay. The recent increase in advertising has certainly deterred people from using Facebook, and I am sure Facebook will be aware of the correlation.

Facebook fatigue is world wide, and in fact has been much stronger across the USA and Europe. Australia is now showing the same trend, with increasing numbers dropping away. This can have a huge impact on marketing, especially on those that have invested a lot in setting up a client base. Those business sites who rely entirely on Facebook for sales, could be in trouble. Those businesses that were using Facebook to promote their website, will need to ensure they have other marketing options.

At this stage, it appears that other Social Media sites are holding steady, but this could well change. The thing to remember is to not have all your eggs in the same basket. If you have a business, make sure you use a range of methods for promoting and selling your products or services.

Thinking Outside Of The Square

One of the best things about my business, is that I get to work with other business owners who are just as passionate. I love that I can be involved in helping promote products or services, and especially those new businesses that are about to be launched. I get great satisfaction from seeing one of my logos splashed about on billboards or vehicles or shop fronts. It really is great to be involved.

At each enquiry from prospective clients, I can hear the enthusiasm radiating from them. Sometimes it can be a new product launch like www.babyweights.com.au or a new idea like www.minigarb.com.au. Each business is just as important as the next, and I endeavour to invest as much energy into each one.

Clients give a lot of trust in me to come up with products that truly represent their business. Sometimes this is hard to gauge which is why all my clients are given the chance to comment along the way. There are so many different variations out there, and sometimes it comes down to personal choice. For example, a logo can be any colour, shape, size, dimension, image, etc, so there are so many combinations. That is why we offer a few various concepts and then an opportunity to modify their preferred choice. A logo can be so important for branding, so it is vital to get it right.

The same can be said for a website. Again there are so many different options, and we also need to consider functionality and ensure it is user friendly. This can be quite a hard task, and we realise that each business is different, so our websites are all custom built. The client is always given the opportunity to comment, and changes can be made along the way.

Relationships are formed, and it is exciting to see businesses prosper. One of the best parts about Wonderful Websites is that we can be part of the journey.

Free Marketing Tools

SEO is such a buzz word, and search engine ranking is highly competitive. I often get asked by clients how to get their website ranking on the first page of Google. I don’t promote that I am an SEO guru, and can’t guarantee any first page results. I do, however try to offer some suggestions that are either free or cost very little. Here are some suggestions that I often give clients:

  1. Use Google web master tools to make sure your site is listed. To do this, there are instructions found here. It might take you a few minutes to do this, but I would highly recommend it.
  2. If you haven’t already done so, you can add your website to free listings such as www.hotfrog.com.au and www.truelocal.com.au. Search Engines love ‘back links’ which are ways for people to find your site. So, for example, if you had your business listed on Hot Frog and someone clicked through to your website from your contact details on the Hot Frog website, this is called a back link.
  3. Be sure to include your web address everywhere. This includes business cards, invoices, your ute, email signature, voice mail, etc. You want to encourage as many people to your website as possible.
  4. Join any associations/organisations that allow a listing.
  5. Use Facebook to promote your website. Make sure you give your Facebook fans a reason for going to your website.

Some was to increase your Facebook following might be:

  1. Offer a competition on your website that perhaps is only available to FB fans. Ie they might have to put a post on Facebook about their favourite product, and then one lucky fan will be selected for a prize.
  2. Regularly post on Facebook, keeping the content relevant and topical.
  3.  There are a few Facebook pages or groups out there that you can tap into. Look for pages relevant to your business.
  4. Add your Facebook link to your email signature, letter head, etc. Make sure people are aware that you have a Facebook page.
  5. Encourage your current fans to interact. So when you post a comment on Facebook, make sure you add a question. Better still, make your post so exciting that they will want to Share. That will mean that all of their followers will see your post too, and perhaps like your page!

One thing to note which you may or may not be aware, is that search engines refresh about 7-10 days. So even if you make some changes to your site, you may not notice any difference for a little while. Sometimes months. However, seeming your site is not ranking anywhere, you may need to look at some paid optimisation campaigns.